Medical Associations have a tough job: educating your members on the latest medical and practice info. Engaging with them frequently so that they feel connected. Ensuring that they appreciate their membership enough to renew each year – which pays your bills.
CV-19 has made all of this more difficult. The annual meeting is a huge effort, but a convenient way for members to stay up to date, hear the latest association updates, and reconnect with old friends. Not only have those gone away, but physicians have never been busier in their practices and at home, which makes connecting with and educating them even more difficult.
PODCASTS ARE THE FASTEST GROWING CONTENT MEDIUM
Podcasts are exploding in popularity; over 144M Americans have ever listened to a podcast, and 62M Americans listen weekly. The typical podcast listener is younger and highly educated, and typically listens to 6-7 hours of content each week. Why? Listeners love the convenience of “on the go” episodes that fit into their commute, workout routine, or evening walk.
PODCASTS ARE AN UNDERUTILIZED EDUCATION PLATFORM
We’ve all heard of popular podcasts like “Dr. Death” and “The Joe Rogan Experience,” and often think of podcasts as a few people sitting around a microphone, offering opinions and witticisms on the topics of the day.
Just as TikTok has morphed from short videos of teenagers dancing to their favorite songs into short-form “how to” videos on everything from cooking to carpentry, podcasting has also grown into audio education on everything from marketing to finances to Ted Talks.
The one thing holding podcasts back from making the next quantum leap: they’re mostly hosted on platforms built to stream music. This structural defect limits the type of education, particularly physician education, that’s possible with audio education.
Edison Research and Triton Digital, “The Infinite Dial 2019”
INTRODUCING THE CONVEYMED PODCAST APP: BUILT FOR PHYSICIAN EDUCATION
We built the ConveyMED Podcast App so that Society Leaders can:
Create an educational experience, including CME, not possible on open platforms.
Boost remote engagement of new and prospective members with “On the go” learning.
Generate a highly profitable revenue stream with a no-risk revenue sharing model.
HOW DOES A CONVEYMED PARTNERSHIP WORK?
Sponsor Advertising and development: The Convey commercial team will recruit industry sponsors to monetize your free content including:
- Banner Ads
- Audio Ads
- Industry sponsored episodes
No up-front costs. Associations pay nothing for a podcast channel on ConveyMD and your organization will receive royalties on CME and advertising revenue.
Need help with production? Let the Convey Studio organize, record, and produce your channel at no cost to you!
Podcasting has gone mainstream, with a core audience of young, loyal, highly educated listeners. We recently spoke with a physician who told us, “Ok, I totally get it: I will go to Apple or Spotify for my entertainment podcasts and to Convey for my educational podcasts.”
If your society has an existing podcast channel or you are thinking about starting one, let’s schedule time to discuss how a channel on the ConveyMED platform can help you take full advantage of the fastest growing content medium on the planet!
Medical Education, Reimagined.
